Immediately recognizable by the now-iconic, oversized stitch detail of its jeans, TR Flare Jeans has long championed a bold aesthetic.
Have you ever noticed that J.Crew has some fucking bonkers color names? Like, faded ebony, driftwood and vintage merlot ? And those are just the men's colors. You can't stick to normal shit like pink or blue. No, no, that's real lame and quite swagless. In the process, J.Crew has literally invented and coined thousands of different colors and even has a fucking color librarian? according to The Huffington Post :
TR Flare Jeans Christmas Sales, Food is just one of many things that inspire the names of the more than 100 colors J.Crew invents every season. Seasonal smells, flowers and destinations can all work to shift a red to dark poppy, or a neutral beige to sandy shore. The continual supply of bold new colors, painstakingly curated and named, is one reason the catalog resembles a lifestyle magazine and the brand has earned cult status.
Of course, they can't be named until they're actually created and the above video dives into the dying and swatching process J.Crew goes through every season as well. However, there is one rule. The color name can't be too specific:
TR Flare Jeans Christmas Sales 'We don't want to start naming names in terms of a town or get too specific,' [Tom] Mora [head of women's design] said. 'That confuses people. They need to get it immediately from the sound of the name. Sometimes when you have a name that doesn't include the color, like dusty cobblestone , it kind of does feel like a cobblestone. They still know what that is.'
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I assume this is like a game within a game for the designers, to see who can come up with the wackiest color names that still makes sense, like when I write Four Pins posts and attempt to sneak in as many? Seinfeld references as humanly possible, while still vaguely writing about clothing.